NOVA MEDIA PUBLISHING INC.

Piura Consolidates its Export of Organic Bananas to Europe and Asia

6.4.2018

Between 2013 and 2017, the Association of Producers of Organic Banana Valle del Chira de Sullana, went from exporting 4 to 17 containers of organic bananas per week, consolidating its export presence in five countries in Europe and Asia, the association reported.

The Ministry of Agriculture and Irrigation (Minagri) highlighted that the 202 leading producers are direct beneficiaries of the Compensations for Competitiveness Program (Agroideas), which in 2013 co-financed a business plan valued at 586,655.12 soles, based on the adoption of technology.

The executed business plan allowed the construction of 5 packing centres that allow them to process the organic banana in greater quantity with better quality. Before the help provided, they generated an insufficient volume that made it difficult for them to export directly.

Agroideas also provided technical assistance and training that strengthened its productivity and quality control processes. The goods delivered were: a 5-ton truck, agricultural inputs such as organic fertilizer, compost and potassium sulphate. The co-financing meant for this organization the consolidation of direct export to Holland, Belgium, Italy, Germany and South Korea.

Currently, this association has Fair Trade, Organic and Global Gap certification, which has made it easier to meet the quality standards demanded by the international market.

On the other hand, so far this year, the Netherlands has become its main destination with 72% of the volume of its exports, followed by Italy with 22%.

In the same way, the evolution in the volume of its exports has been sustained over time, managing to go from more than 8,000 tons in 2013 to almost 12,000 tons in 2017, which translates into sales revenue of US$ 8,716,762 dollars (FOB value), which has contributed to the improvement of the quality of life of small producers.

Kelvin Atoche, manager of the Association of Organic Banana Producers, participated last year in the Fruit Logistica 2017 fair in Berlin (Germany) with the aim of expanding its strategic vision and generating ties with potential customers.

Similarly, the members of the Association of Organic Banana Producers Valle del Chira, have assumed the commitment to contribute to the educational sector of their region through donations financed with the Fair Trade bonus they receive annually.

In March of this year alone they made three important donations of more than 43,000 soles, benefiting 548 school children in Sullana. For example, at the "Santa Sofía" school, a children's dining room was built and 13 state-of-the-art computers were donated to the "La Huaca" school. Likewise, an early stimulation classroom was implemented for the babies of the inmate mothers of the Sullana women's prison.

The Minagri highlighted that emblematic cases such as the Association of Organic Banana Producers Valle del Chira enhance the sector's commitment to small and medium producers, who now have a competitive improvement, allowing their entrance to the international market.

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