Import Expo Helps Dole Reach a Wider Audience


It has been three years since the first edition of the China International Import Expo. This series of stories highlights the achievements and changes that participating enterprises have experienced because of the annual expo.

Dole Food Co considers the China International Import Expo as a vital product promotion platform in China and Asia that helps spur the company's innovation, according to Wang Na, brand director of Dole China.

Data from the company show that the sales of Dole's extra sweet bananas jumped 126 per cent from 2017 to 2020 following its participation in the last three editions of the expo.

"We seized the opportunity offered by the expo to launch new products for our consumers," Wang said. "New products, including fresh-cut fruits and Brazilian melons showcased at the third CIIE last year, have reached many domestic customers via the annual event, which is a valuable opportunity for product testing before mass production," she said.

According to Wang, many of the company's new exhibits were sold in the domestic market following the third expo.

The company has also been exploring business opportunities in third- and fourth-tier cities in China and cooperating with domestic beverage brands and local factories after the expo.

Last year, through cooperation with companies including Shanghai Disney Resort and McDonald's, Dole introduced new creative products at the CIIE.

"Although many offline events were cancelled last year due to the COVID-19 pandemic, the CIIE injected confidence into the sluggish global economy," Wang added. 

According to Wang, the company will showcase new products at the fourth CIIE this year, such as a limited-edition coconut and Belgian red pears, to celebrate the fifth anniversary of Shanghai Disney Resort.

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