NOVA MEDIA PUBLISHING INC.

Orsero will be Present in 200 Autogrill Stores in Italy

24.7.2020

The Orsero Group, leader in Mediterranean Europe for the import and distribution of fresh fruit and vegetables, will be present in 200 Autogrill stores in the italian highways network  with the F.lli Orsero brand products of the range of cut fruit ready to consumption and the new "Drinking Fruit" line.

Specifically, it will be possible to purchase F.lli Orsero products at the points of sale of the motorway network and in some hub points of the big cities, such as Milan, Rome and Florence. In some sites there are also refrigerators completely dedicated to the brand, immediately recognizable thanks to an impactful graphic and a helmet of giant bananas to dominate them.

Thanks to the collaboration between the two companies, travelers staying at Autogrill points of sale will be able to taste F.lli Orsero products ready to taste: from the IV range line - high quality fruit handcrafted in Italy and packaged in comfortable trays ready to consumption - our new range of fruit to drink, 100% fruit extracted and cold worked with HPP (High Pressure Processing) technology, packaged in practical bottles available in different flavors, also with the addition of yogurt. All packs are 100% recyclable.

Both companies are overly optimistic about the project as it responds to the new needs of the consumer who, even on the road, prefers more and more packaged, practical and safe foods. The ready fruit line in sealed trays and F.lli Orsero smoothies are in fact fresh, genuine products, prepared in environments equipped with the most advanced fruit processing technologies with the highest quality, hygiene, and safety standards.

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