NOVA MEDIA PUBLISHING INC.

Bananas from the Canary Islands Reach the Swiss Market

13.12.2019

Representatives of ASPROCAN, together with the Canary Islands Economic Development Society PROEXCA, have made a visit to Switzerland this week, on the occasion of a three-week promotion in more than 250 establishments throughout the country belonging to one of the distribution chains in which Plátano de Canarias is currently marketed.

The aim of this commercial mission is to ascertain the first impressions of the operators and ripeners of the Canarian fruit, as well as its acceptance in the Swiss market, coinciding with this promotional period.

Plátano de Canarias has been increasing its presence in Switzerland since 2017, with a total volume commercialized in that market of more than 920,560 kilograms to date in 2019.

This visit is integrated into the plan of actions provided for in the Sectorial Export Plan supported by the Ministry of Industry, Commerce and Tourism, and shared equally by PROEXCA and ASPROCAN.

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