NOVA MEDIA PUBLISHING INC.

Europlátano exported more than a thousand tons of bananas to Europe in 2018

1.2.2019

Europlátano has exported more than one thousand tons of bananas from the Canary Islands beyond the Spanish borders during the year 2018 the agricultural company has reported. The report notes that they embarked on “this adventure” more than two years ago.

"This thousand tons represents an increase of 46% on our record with respect to the previous year, our company has made an important effort to bring the taste of the Canary Islands to European consumers", the company highlighted.

However, Europlátano points out that the sector must also take into account that "almost 4% of Canarian annual production is thrown away (the polemic pica) presumably to avoid saturating the peninsular market" and adds that "we believe that the solution to preventing saturation of the Spanish market is not to throw away a certain amount of product, but to know how to organize production based on demand and adapt to seek out new markets".

Also, he recalled that after an "atypical" year where third-party bananas have not stopped gaining share in the peninsular market, "we need to further differentiate our product, working from the field for a banana with an unquestionable quality and taste".

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