Logistics costs can account for up to 35.0% of the final value of fruits exported from Colombia. The fruit sector aims to exceed US$2,400 million in exports by 2026, building on a record US$1,273.1 million in foreign sales in 2025, an 11.3% increase from the previous year. In the first two months of 2026, agricultural exports totalled US$2,681.3 million, a 17.2% increase, underscoring agriculture's role as a key part of the non-mining export sector. Key products driving this growth include bananas, Hass avocados, fresh limes, Tahiti lemons, and increasing shares for cape gooseberries, gulupa, and passion fruit.

The Port of Santa Marta has emerged as a strategic export hub for fresh fruits, with activity up 27.0% due to improved infrastructure that enhances transportation and extends shelf life in international markets.

However, challenges remain, with high logistics costs significantly impacting producers' margins, and stringent phytosanitary requirements and mandatory certifications posing barriers for small- and medium-sized producers. Therefore, enhancing technology and traceability is essential for sustaining growth in the sector in the medium term.