On August 14, the Banana Marketing and Export Association (ACORBANEC) enthusiastically announced the launch of the Banana Business Machala 2024 international convention. This event, set to be a milestone, will be held in November and will mark the first time that a trade fair and banana congress of such magnitude takes place in the capital of El Oro.

ACORBANEC, the organizer behind this event, has scheduled it for November 12 to 14th. The goal is clear: positioning Machala as a key destination on the global business tourism map.

The convention will feature a commercial expo that will merge a business fair with meetings between renowned national and international companies. In addition, there will be keynote speeches and panels on crucial topics for the banana industry.

Banana Business Machala 2024 is proud to have the participation of leading brands such as YILPORT, Noboa Trading, Grupo Palmar, Corporación Blarrion, and Procarsa.

To conclude, the event will provide attendees with a unique opportunity to establish contacts and forge strategic alliances with various representatives of the banana production chain in Ecuador, allowing them to showcase their products and services.